Our local daily is the Ithaca Journal, Frank Gannett’s second newspaper; purchased by the grand old man of newspaper consolidation in 1912, the Journal just had its 200th birthday. That fact went unnoticed by the paper, given that the folks over there are down to three reporters.
Last weekend, while doing my usual round of online check-ins with Ithaca’s other media outlets, I noticed this doozy of a headline in the story carousel:
Teacher viewed SEX VIDEOS with students, polic…
It occurred to me that there had been lots of headlines popping up on the Journal‘s site recently with some variation of the RANDOMLY CAPITALIZED format. The New York tabloids freely use ALL CAPS in headlines, but they almost always use them before a colon, in a “HEAD: Here’s the subhead” format.
So, to indulge my idle and irresponsible speculation that perhaps Gannett is gearing up for another purchase — the Daily News, last I heard, is still on the block with a price of $1 attached – I took a swing around the internet to see if CAPS LOCK was taking over other Gannett properties.
The answer gleaned from this highly scientific anecdotal survey, in short, is that if Gannett’s NEWSROOM OF THE FUTURE will be featuring lots of random caps to INCREASE ENGAGEMENT, its Southern Tier papers are serving as the incubator for the program.
I skimmed pages as far down as clicking “more news” twice will let you. 27 stories are shown on most of the Gannett pages, before you can’t click anymore and run into the video and FEATURED CONTENT bars, because the “8 biggest moments in Apple history” and “Why this grocery store unisex bathroom sign went viral” is essential local reporting …
There weren’t any random caps at the Detroit Free Press, the Louisville Courier-Journal, the Asheville Citizen-Times. Nothing in Reno or the Springfield (Mo.) News-Leader. Shreveport, Pensacola, Tallahassee, all have yet to start serving the capitalization lords. Nothing in Indy or Phoenix.
The Sioux Falls Argus Leader missed an opportunity to write THUNE: GAPS EXIST in Sioux Falls airport security. Burlington missed a chance to put CLEAN TOILET BOWL on their sidebar. A Green Bay columnist remarking on a Lysistrata-inspired movement to stop Trump got the relatively tame header “Trump or sex?” rather than
TRUMP OR SEX?
Look at that – how can you resist?
There certainly are some Gannett sites using some caps.
Gannett’s lone Montana paper, the Great Falls Tribune, had several GALLERY and UPDATE headers. Delaware’s News Journal featured a RECAP and a TGIT! – which I presume to stand for Thank Goodness/God It’s Thursday, as it was a link to the entertainment section.
Bruce Springsteen’s hometown rag had some WATCH on its homepage, while centraljersey.com used STUDENT NEWS. Morristown was using WATCH and LETTER and PHOTOS, though a video of “True Islam” program in Mountain Lakes got a lower-case “Watch.” “History:” and “Police:” got no caps treatment along with “WATCH” in Vineland, but “FISHING” did.
Gannett has six papers in New York. Poughkeepsie had a SPEAK UP to encourage commenters to speak up. Rochester and Westchester’s Journal News (lohud.com) seem to have avoided the bug, even while using identical headlines on Albany bureau generated items like “How they fared in the state budget.”
Ithaca, Binghamton’s Press & Sun Bulletin and the Elmira Star-Gazette, old Mr. Gannett’s very first newspaper, share a lot of editing and content. And here is where the CAPS seem to be given their greatest freedom. All of these headlines were up at the same time one early morning late last week. The CAPS are original; the colors are my innovation. If you’re reading Gannett executives, I’m available for consulting gigs.
SETTLE IN: Fourth Cal Harris trial
TAKES YOUR BREATH AWAY (a N.Y. cigarette tax story)
TROUT OPENER: mixed results for anglers.
UPDATED: Who’s the best? 34 years of all-star hoops
ZERO FATALITIES: DEC says 2015 safest season in decades
MAKING A MURDER TRIAL: Harris case needs resolution
And then there was “SUMMER PLANNER: Send us your event listing” and “How much for THAT house? Look it up here,” “HOW MUCH? NY educator pay, pensions a click away … those are promoting a database site Gannett’s been building that might or might not be more navigable than plucking things like salaries and government contracts straight from state sites.
A couple favorites that were up on Ithaca:
NAME CHECK: See if you’re owed unclaimed money
ORANGE PRIMER: What you need to know about Syracuse
PARTICIPATE: Election 2016 coverage
And this, on Facebook.
SAD STORY: Suffocated while asleep. Mom rolls on child
Fortunately, DEATH NOTICES is not yet part of the style guide.
See the above image for Elmira’s current idea of how to get people “engaged.”
OH, %$@#*&. DID YOU MISS SOME NEWS?
While compiling this piece, I stumbled across an item printed in the May 11, 1977 Washington, Pa. Observer-Reporter regarding a recent purchase Gannett had made of a western chain.
Al Neuharth told the stockholders there has been some recent criticism of newspaper groups or chains, the story said, and then closed like so:
“The infusion of professionalism that Gannett and its subsidiaries bring to these newspapers will convince even the critics or cynics that it matters little whether newspapers are owned by individuals, or families, or partners, or chains,” he said. “What really matters to the readers is what those owners do with them.”